Martin Reeves

Martin Reeves is a Senior Partner and Managing Director in the New York office of BCG and Global Director of the BCG Henderson Institute, BCG’s think tank on business strategy.

Mr. Reeves is currently leading research on winning the ‘20s, competing on imagination, resilience and corporate longevity, strategy and artificial intelligence, the myths of ecosystems, the humanity of corporations and strategy and execution.

Mr. Reeves is also author of Your Strategy Needs a Strategy (HBR Press), which deals with choosing and executing the right approach in today’s complex and dynamic business environment.

Mr. Reeves holds a triple first class MA degree in natural sciences from Cambridge University and an MBA from Cranfield School of Management. He also studied Japanese at Osaka University of Foreign Studies and biophysics at the University of Tokyo